Automotive CASE STUDY
Global (80+ countries)
Project outcome
Complete overhaul of the category management strategy
Project challenge
Alignment of regional/local differing strategic priorities, with over-arching centrally mandated strategy across multiple functions
Project deliverables
- Alignment on goals and objectives with the Global Marketing and Brand teams
- Supplier segmentation, Agency of Record (AOR) and Holding Company development plan
- Supplier relationship management (SRM) tail reduction program through a consolidated end-to-end (E2E) process
- Industry analysis/benchmarking and stakeholder mapping
Key take-outs
Through stakeholder interviews and workshops over a period of eight weeks, we developed a clear understanding of the business and challenge facing the Procurement function. This mainly centred on the need to overhaul the list of Agencies and suppliers across the key markets, working in parallel with functional decision-makers and budget holders, as well as the desire to move away from an over-reliance on savings towards value-based performance KPIs. The result after much consultation was the design and implementation of a new Agency model, with a fresh approach to the measurement of key success metrics that linked Agency performance to tangible business outcomes.