Insights

Industry news & insights, reports, viewpoints, and guides to stay ahead of industry trends across the Marketing Procurement community.

Dentsu Global adspend forecasts

WFA Setting and delivering targets

WFA Ebiquity 2024 media budgets survey

ISBA partner predictions

ISBA How to measure digital advertising

Why Marketing Procurement Should Focus on Driving Value and Not just Savings.

Should advertisers insist on programmatic being included in all audit programs?

Developing a best-in-class Scope of Work is the joint responsibility of both client and agency.

Should CPOs Invest More Time in Developing Category Management Strategies?