At Illumino Partnership, we provide innovative and value-added solutions to Marketing Procurement teams and their organizations to help them achieve their strategic priorities.

Our goal is to work with our clients to understand their unique needs and challenges and provide customized solutions that will help them succeed in the highly competitive marketing landscape. We pride ourselves on our expertise, professionalism, and commitment to delivering exceptional work.
Our services cover all aspects of the Marketing Procurement ecosystem and focus on 3 key areas: people, process and performance.

People (and organization)

Team size, structure, future-forward mapping

With the increased demands being placed on Marketing Procurement teams by internal stakeholders, our goal is to ensure that your Marketing Procurement teams have the necessary skillset, knowledge and experience critical for success.

We work closely with your functional resources to deliver results in today’s challenging marketplace.

Internal alignment with functional G&O

As so often exists within decentralised and matrix organisations, differing strategic priorities result in misalignment and misinterpretation of common goals. We help to connect the dots and ensure a joined-up approach across Marketing, Finance, Brand and Procurement teams to help drive alignment and a shared vision for the business.

Skills assessment and training/development

With increased pressure on resource and headcount, we provide a coordinated skills assessment and training plan to help Marketing procurement teams adapt to the changing dynamics in today’s marketplace.

We help functional leaders to understand where knowledge gaps may exist and ensure that a development plan is in place to set teams up for future success through a series of bespoke modules.

Organizational set-up, category resource allocation

The Marketing Procurement category is composed of a myriad of suppliers and fragmented spend and faces many ongoing challenges on where to focus its attention to meet the demands of the business.

We work with CPOs plus category leaders in tandem to determine the right level and mix of resource that will deliver global, regional and local requirements.

Category strategy evolution

The category strategy is an essential tool for helping Marketing Procurement teams to identify the strategies and actions needed to successfully deliver to business objectives.

From helping to create an aligned vision for the business, to developing key project plans and implementing strategies to deliver marketing ROI, we’re here to help.

Stakeholder mapping and alignment on R&R

We help functional leaders to understand where knowledge gaps may exist and ensure that a development plan is in place to set teams up for future success through a series of bespoke modules.

Supplier segmentation and E2E supplier tail reduction program

All Marketing Procurement teams should start with a good understanding of their supply base, customers and target audiences.

Through a combination of data analytics, customer surveys and focus groups we can help you to identify the right mix of suppliers to help shape your Marketing strategy. From supplier segmentation to reducing the tail of suppliers, we can give you confidence to make critical strategic decisions by addressing a robust spend under management and direction.

Process (and Operating Model)

Performance (and Agency/Supplier Relationship Management)

Agency of Record (AOR)/Holding Company partnership assessment and selection

Having a clear plan to engage and nurture your key Agency and Holding Company relationships will be an essential cornerstone to an organisation’s marketing strategy.

Our role in this is to work with Marketing Procurement teams to help drive mutually beneficial commercial partnerships that add value for the long-term.

QBRs and 360-degree performance appraisal analysis

There are several benefits to implementing solid quarterly business reviews. These advantages range from promoting positive Client/Agency relationships to preventing risk of deterioration in the partnership by spotting early warning signs.

We help Marketing Procurement teams implement a robust QBR and sustained Agency evaluation process with all stakeholders.

Clearly defined scope of work and briefing process

Having an easy-to-manage scope of work model and briefing process is the holy grail for any client but is invariably far harder to implement when considering the sometimes-conflicting priorities of different internal functions within an organisation.

We help Marketing Procurement teams to reduce the overlap and clutter, align the functions on their roles and responsibilities, integrate a taxonomy of year-on-year benchmarking and ensure that all scopes are work have tangible business outcomes.

Value-based savings and KPI evolution

Procurement is increasingly challenged by stakeholders to move beyond traditional savings models of cost reduction and cost avoidance. This is in parallel to drive both top and bottom-line growth.

We help to develop a framework with Marketing Procurement teams of value based KPIs that drive innovation within key supplier relationships and move away from an over-reliance on savings for savings sake.

PRF KPIs and PRIP remuneration model implementation

A well-constructed performance-related fee is of paramount importance. It keeps your Agency financially tied to its original pitch promises and protects your brand against Agency underperformance. It can also highlight any frustrations you experience with your Agency, including poor service, constantly having to chase for deliverables, a lack of transparency, and high staff turnover rates leading to disrupted services.

We ensure that through a series of stakeholder interviews and workshops we can determine both the right level of fee and right mix of KPIs that will not only reward your Agency for over-achievement but ensure that they remain motivated to help drive your business.

Industry-standard commercial contract development

As any Marketer will tell you, most Advertisers and their Marketing Procurement teams spend an inordinate amount of time negotiating clauses into their Agency contracts, such as “right to audit” as an example but are invariably unable to take advantage of such an important control mechanism with the current lack of transparency within the programmatic supply chain.

We provide the means to benchmark the necessary clauses and to ensure water-tight industry standard contracts for all parties are a prerequisite.